‘Web Marketing Tips’ Archives
Corporate & e-Commerce Marketing
Issue press releases for your website. No matter the field, a well written press release can not only improve your marketing strategy and gain a few inbound links and link bait from other websites, but can lead to journalists that will cite your company in their offline/online magazine as well as in online news websites like Google News and Yahoo! [...]
Link Building and Research Tips
Write controversial content that will self-generate links and discussions/comments. Pick on well-known people, criticize loved websites or brands. When starting your website, try to gather a few links from already established and trustworthy websites. Stop trying to get your link on websites that are 2 months old like yours. Pay a directory [...]
Social Media Marketing
If you ever want to write something that will end up on any of Digg’s, Reddit’s, Netscape’s, Newsvine’s (etc) frontpage, write about how to get on their frontpage, about Firefox, Wordpress or Apple/Mac. No matter what you write about those, people love them and you WILL get on the frontpage, unless it’s un utterly stupid [...]
Brand and Visibility Marketing Tips
When commenting a post or story in another website try to make your comments in a professional way, show what you liked/disliked/agreed/etc, cite other sources, give examples, bring pertinent arguments etc. Remember, comments are an important part of a post/article. Over 60% of the readers will also read the comments. Try to associate your name [...]
Marketing Techniques
Pay attention to your website’s statistics. Install a good analytics tool (I suggest Google Analytics). Not only the absolute numbers and statistics (like total users/total visits) count. Try to go deeper and analyze the navigation patterns, entry/exit rates and pages, the new /returning visitor’s ratio etc. Continuously monitor your server [...]
RSS & Newsletter Marketing Tips
A lot of users are “old-school” and prefer e-mail newsletters than RSS. Always offer this option. Another good newsletter tactic is to offer a periodical e-mail digest with the top stories in a certain period. A month will be ideal. Maybe some of your visitors missed a few interesting posts/articles. Email marketing Email [...]
Advertising and Affiliate Marketing Tips
If you use the Adsense, YPN! or adCenter contextual ads on your website, try to optimize them. Don’t just insert them in your website and leave them. Work with them; change the position, the ad layout, the colors, and the content around them. And remember, that at least for Adsense, the ad that’s placed in the highest position possible in the [...]
Global Marketing Tips
Use the title and meta description tags as wise as possible. Try to make each page with its own unique title and description, and never repeat more than 20-25% of the title and description tags content on different pages. Use a limited number of characters (8-10) in the title tag, and put the most important of them, relevant to each page, at the [...]