Your Customers are your best marketing agents!
To help generate more sales, treat your customers as authorities and unpaid local marketing consultants. Ask their advice and opinions of your operation, such as how you might improve it to better meet their needs. Don’t be afraid to reveal inside information, such as marketing ideas or recipes. The more they understand your business, the more they will respect what you are trying to do. Look for ways to show you are aware of them as individuals, not just customers.

Our Bottom Line
If you have limitless funds to throw at mass marketing advertising to build a name for your business, by all means go ahead. But if you want to laser-target your efforts to the best prospects in the most efficient results-oriented manner, try putting the neighborhood, local marketing concept to work for your startup business. Think small, think locally and capture the customer cash that is the easiest to reach.